Borough is part of EU initiative to reduce food waste
Merton has been chosen by Resource London as one of nine London boroughs to be part of their EU-funded pilot initiative, encouraging people to eat more healthily, reduce the amount of food they throw away and recycle the inedible parts of food.
Called 'Small change, big difference', the two-year campaign shines a light on the food Londoners throw away every year at a cost of £1.4m.
On top of this, councils pay around £50m to dispose of the wasted food. It also highlights the environmental damage caused by the waste as well as the hole people burn in their pockets with every piece of food they throw out.
Locally, 3,400 tonnes of food waste is collected in Merton every year. Merton’s collected landfill waste contains 20% food waste, which could be recycled. That equates to 9,361 tonnes of food waste collected going to landfill each year, costing the council nearly £1m each year to dispose of it.
The more residents use the council’s free, weekly food waste collection service to dispose of their food waste, the better it is for the environment.
Contributions made to the campaign in Merton include a series of short films showing tips from residents and people who work in the borough, on using food well and reducing waste.
Photographs of raw food art have been sent in by residents for a competition, with the winning entries displayed on hoardings around the borough.
Merton Council has also teamed up with Wimbledon Art College student Megan Dennis, who created a work of art as part of the campaign called Cornucopia. The horn of plenty was on display on Fair Green in Mitcham and represented the bounty of food available in wealthier countries and the culture of recycling against the reality of 20% food wastage and the environmental and financial impact of that waste.
Three dimensional pavement art also sprang up in Wimbledon (right), Morden and Mitcham town centres along with the messages “make your meat go further”, “get canny with your cooking” and “recycling isn’t a strain”. All have a call to action to eat healthily and recycle.
Charlotte Henderson, from the ‘Small Change, Big Difference’ campaign, comments: “We want to help everyone in our amazing (and hectic) capital city make small, achievable changes that will make a big difference to their health, pockets and the planet. We’re all busy people. That’s why we’re concentrating on small changes – like recycling just six teabags create enough to make energy to make another cuppa or buying the occasional pack of frozen veg instead of fresh – to help make that difference, one small change at a time.”
Merton Council cabinet member for street cleanliness and parking Councillor Ross Garrod said: “Having recently won the Most Improved Borough at the Good Food for All Londoners event, we are passionate and dedicated to raising awareness around the prevention of food waste. This campaign shows that simple ideas and small changes can reduce the environmental impact of the food we eat, as well as save us money and make us healthier.
"I would like to thank the Dementia Hub in Mitcham for getting involved in the films we made and also to Wimbledon Guild. It has also been wonderful to work with the Wimbledon College of Arts on this.”
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January 9, 2018